1-Apr-09 9:00 AM EST

Direct Mail Online! Free Webinars Announced for April and May

Direct mail is one of the most cost-effective ways to reach customers, and now it's easier than ever to create and send direct mail from your computer. The Postal Service has teamed with several online service providers to offer webinars to provide useful tips and helpful resources. Learn more about the webinars -- and sign up for free -- at www.usps.com/directmailonline <http://www.usps.com/directmailonline> .

Wednesday, April 1, 2009 1:00 PM - 2:00PM EDT

This webinar will provide you with the necessary tools and knowledge to help you market your business in a consistent, professional manner. It will help you formulate a plan that will lead you toward your company's goals, and you'll learn about several elements that are crucial to an effective mailing.

Customizing Your Mail Pieces

Wednesday, April 15, 2009 1:00 PM - 2:00PM EDT

In this webinar we will discuss personalized marketing strategies (or One-To-One Marketing) and how timely, relevant and personalized marketing can increase your clients response rates.

Mail Piece Design

Wednesday, April 29, 2009 1:00 PM - 2:00PM EDT

In this webinar, direct mail marketing expert and Founder of PostcardMania, Joy Gendusa will tell you exactly what your mail piece needs to have in order for it to get you the best response possible.

Acquiring and Managing Address Lists

Wednesday, May 13, 2009 1:00 PM - 2:00PM EDT

This webinar will cover the basics of choosing, using and managing mailing lists for direct mail campaigns. Topics covered will include:

•Defining Your Target Audience and Building a List

•Address Standardization

•List Management

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